Rookies
CelloVia, Inc., CELLO VIA, INC — WHEELING, IL
Illinois
About Rookies
Rookies is a vodka brand with origin recorded in Illinois. The brand maintains a portfolio of three distinct product groups available through buy.vodka. According to TTB COLA records, Rookies vodka products span multiple class and type designations, including standard vodka formulations in the 80-89 proof range, lemon-flavored vodka, and other flavored vodka variants. The brand has secured five total label approvals through the TTB, with approval activity concentrated in recent years, notably in 2024 and 2025, along with an earlier approval from 2021. These registrations reflect the brand's presence across different vodka categories, positioning it within both traditional and flavored vodka segments of the spirits market.
| Label Name | Spirit Type | Status | Approval Date | Producer | |
|---|---|---|---|---|---|
 | Rookies Citron VODKA - LEMON FLAVORED | Vodka - Lemon Flavored | Approved | 2025-09-17 | CelloVia, Inc., CELLO VIA, INC |
 | Rookies VODKA - OTHER FLAVORED | Vodka - Other Flavored | Approved | 2024-03-05 | CelloVia, Inc., CELLO VIA, INC |
 | Rookies VODKA 80-89 PROOF | Vodka 80-89 Proof | Approved | 2024-01-29 | CelloVia, Inc., CELLO VIA, INC |
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Rookies at a Glance
Rookies has 3 distinct products with 5 total TTB label approvals, including Vodka - Lemon Flavored, Vodka - Other Flavored, Vodka 80-89 Proof. Labels approved between 2021-05-18 and 2025-09-17. Produced in Illinois.
All information sourced from public TTB records.
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Produced At
Klutch Spirits, INC., Cello Via, INCRelated Brands
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