Straightup

HIGH PLAINS INC — ATCHISON, KS

Kansas

About Straightup

Straightup is a vodka brand originating from Kansas. The brand's product line comprises two distinct product groups currently available through retail channels. According to TTB records, Straightup offers vodka expressions classified within the 80-89 proof range, with flavored vodka variants also part of the portfolio. The brand has received two total label approvals from the Alcohol and Tobacco Tax and Trade Bureau, with recent approvals recorded in 2025. These label registrations document the brand's current offerings within the flavored vodka category. Straightup's Kansas origin reflects the brand's regional provenance within the American spirits market. The product classification as flavored vodka indicates that the brand extends beyond traditional unflavored expressions, providing consumers with options that incorporate additional flavor elements. The dual product groupings suggest a focused approach to product variety, allowing the brand to serve different consumer preferences within its established range. TTB documentation provides the official record of Straightup's approved labels and product classifications, which remain available for reference within the federal spirits registry.