Hooked

Ublendit, Inc. — Scotts Valley, CA

California

About Hooked

Hooked is a vodka brand originating from California with a focus on flavored expressions. The brand's product line encompasses two distinct product groups available through major spirits retailers. According to TTB records, Hooked holds three label approvals, with the most recent approvals documented in 2025. The brand's offerings fall within the vodka category, specifically classified as other flavored vodka with alcohol content in the 80 to 89 proof range. This classification places the products in the standard proof category for flavored vodka spirits. The California origin reflects the brand's regional association within the United States spirits market. The presence of multiple product approvals and distinct product groupings indicates a diversified approach to the flavored vodka category. As a relatively recent entrant or expansion within the TTB approval system, Hooked represents contemporary offerings in the flavored vodka segment. The brand's positioning within the other flavored vodka classification suggests formulations beyond traditional vodka profiles, though specific flavor characteristics remain product-specific. The multiple approvals on record indicate the brand's active presence in the spirits market with evolving product development and label registrations through the current year.