Popov

Popov at a Glance

Popov has 3 distinct products with 21 total TTB label approvals, including Diluted Vodka, Vodka 100 Proof Up, Vodka 80-89 Proof. Labels approved between 2023-04-03 and 2025-11-19. Label origins on file: American, Ireland, United Kingdom.

At a Glance data sourced from public TTB records.

Popov Vodka: A Low-Price Label Produced by Heublein, and the Label Origins on File Today

Popov is a grain-based vodka sold at a low price point and marketed for mixed drinks, with a significant share of the vodka sold in the United States, the Busy Beaver Button Museum says. For some time it was produced by Heublein, an American producer and distributor credited with popularizing vodka in the United States, the museum adds.

Popov vodka in the Heublein years

John Martin revived distillery operations at Heublein in 1933 and became company president, Encyclopedia.com's Heublein history records. Martin promoted the less expensive vodka labels Relska and Popov aggressively, and the cheaper brands grew in popularity during the 1960s, by the same account. A printed promotional credit from that era gives the vodka as 80 proof and a Hartford, Connecticut address, the Busy Beaver Button Museum's catalogue shows.

Popov vodka in the 1970s and 1980s

Popov in the 1970s was a prominent brand in the growing American vodka market, and the vodka was filtered through charcoal, a catalogue note for a 1970s bottle from the retailer Hedonism Wines says. The same note describes the brand identity of that era as "a clean, accessible spirit." Heublein had become essentially a distiller of vodka under the Smirnoff, Relska, Koskarva, Arrow, and Popov brands, and an importer of other beverages, Encyclopedia.com's history says.

Label origins on file: American, United Kingdom, then Ireland

A Popov approval dated 3 April 2023 was filed by Sazerac Company, Inc. of New Orleans and lists American as the label origin on file, the BUY.VODKA TTB snapshot shows. Approvals dated 12 September 2024, filed by Buffalo Trace Distillery, Inc. of Frankfort, Kentucky and by Barton 1792 Distillery, Sazerac Distillers, LLC of Bardstown, Kentucky, list United Kingdom. Approvals filed by Buffalo Trace Distillery from 14 November 2024 to 19 November 2025 list Ireland as the label origin on file. Explore the TTB label data for Popov on this page.

Sources

• Busy Beaver Button Museum (buttonmuseum.org). “Popov Vodka Ya Wanna Corkscrew.” Undated. https://buttonmuseum.org/buttons/popov-vodka-ya-wanna-corkscrew
• Encyclopedia.com (International Directory of Company Histories). “Heublein, Inc.” Undated. https://www.encyclopedia.com/books/politics-and-business-magazines/heublein-inc
• Hedonism Wines. “Popov Vodka c. 1970s.” Undated. https://hedonism.co.uk/products/popov-vodka-c-1970s
• TTB Public COLA Registry via BUY.VODKA data snapshot (src/data/labels.json, local build 16 October 2026). “Popov” label approvals. Local read-only query, 16 October 2026.

Produced at Multiple Facilities

• Buffalo Trace Distillery, Buffalo Trace Distillery, INC.
• Barton 1792 Distillery, Sazerac Distillers, LLC
• Sazerac Company, INC.

Related Brands

• Burnett's also from Ireland
• Svedka also from Ireland
• Western Son also from Ireland
• Jj Whitley also from United Kingdom
• Recipe 21 also from Ireland
• Muscle also makes Vodka 80-89 Proof
• Veil also makes Vodka 80-89 Proof
• Stoli also makes Vodka 100 Proof Up
• Heritage Distilling CO also makes Vodka 80-89 Proof
• Holla also makes Vodka 80-89 Proof

Related Questions

• Where is Popov vodka made?
• Who makes Popov vodka and who owns the brand?
• What proof is Popov vodka?

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