Tito's Handmade
FIFTH GENERATION, INC. — AUSTIN, TX
Texas
Tito's Handmade Vodka spent eight years in the red before turning a profit, then made 850,000 cases in 2012, up 46 percent, Beverage Industry says. Read the brand history
Jump to: Brand history · Labels · At a Glance · Producers · Sources
| Label Name | Spirit Type | Status | Approval Date | Producer | |
|---|---|---|---|---|---|
| Tito's Handmade VODKA 80-89 PROOF | Vodka 80-89 Proof | Approved | 2025-07-02 | FIFTH GENERATION, INC. |
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Tito's Handmade at a Glance
Tito's Handmade has 1 distinct product with 2 total TTB label approvals, including Vodka 80-89 Proof. Labels approved between 2025-06-23 and 2025-07-02. Label origins on file: Texas.
At a Glance data sourced from public TTB records.
Tito's Handmade Vodka: How Texas Got Its First Legal Distillery
Tito Beveridge earned a degree in geology and geophysics from The University of Texas in Austin in 1984 and went into the oil and gas industry, running seismic crews in Venezuela, Beverage Industry says. He fought for and won his permit in 1995 and sold his first case in April 1997, he told the magazine in 2015.
From oil fields to vodka
Tito is a completely self-taught distiller who relied on prohibition-era images of pot stills and lore from the oil fields to work out his method, his company's timeline says. The main differentiator, in his words to Beverage Industry, was doing head and tail cuts in an old-fashioned pot still with a formula of American corn. The company settled on corn after trying all kinds of bases, and the vodka is distilled from corn, certified gluten-free, and distilled and bottled by Fifth Generation, Inc. of Austin, Texas, Tito's website says.
How Tito's Handmade Vodka was funded and named
Investors turned Tito down again and again, so he racked up 19 credit cards and funded himself, the timeline recounts. He had no investors and ran up around $80,000 on those 19 cards, Beverage Industry says. A friend suggested the company name Fifth Generation because he is a fifth-generation Texan who generates fifths, Beveridge told The Austin Chronicle in 2002. A nearby flock of mockingbirds, the Texas state bird, inspired the name Mockingbird Distillery, and the Shack was the first building constructed there, the timeline says.
The Austin distillery site
The permits made Tito the first legal, operating distillery in Texas, by the timeline's account, and the company broke ground on 12 acres of land in rural Southeast Austin. Beveridge told The Austin Chronicle that he bought the land in February 1995 and that the property is 13 acres.
Giving back
After its first nonprofit event in 1997 the brand kept supporting philanthropic causes and launched Love, Tito's to give back to communities, the timeline says. Beveridge has helped Austin-based Emancipet, a spay/neuter clinic, for more than 15 years, Beverage Industry says. The label approvals on file appear in the TTB label records for Tito's Handmade on this page.
Sources
- Tito's Handmade Vodka (titosvodka.com). “Timeline.” Undated. https://www.titosvodka.com/about/timeline
- Beverage Industry. Barbara Harfmann. “Tito's Handmade Vodka highlights homespun roots.” 13 July 2015. https://www.bevindustry.com/articles/88555-titos-handmade-vodka-highlights-homespun-roots
- The Austin Chronicle. “Beveridge Man.” 19 April 2002. https://www.austinchronicle.com/food/beveridge-man-11712301/
- TTB Public COLA Registry via BUY.VODKA data snapshot (src/data/labels.json, local build 15 October 2026). “Tito's Handmade” label approvals. Local read-only query, 15 October 2026.
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Produced At
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